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Content Curation

Content Curation Tools for B2B Marketing – Forbes

Years ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process. It was actually worse than pulling teeth because most of the time we had to fabricate the teeth and […]

Marketing Hacks

Is Creativity Missing In Content Marketing? – Forbes

More than a decade after “content is king” ascended as a central tenet of digital media, the very term itself – content – has become marketing’s biggest buzzword. Bill Gates was credited with crowning content as king in 1996 through a defining essay for 21st century marketing. In it, he paints a visionary picture of […]

Marketing Hacks

Marketers Who Share Content Drive Traffic, Gain Customers

Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That’s according to a study conducted by the Content Marketing Institute, a marketing education and research company. In the past year, marketers distributed more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever, according to […]

Content Curation

Pinterest leads content curation boom – The Globe and Mail

There’s been a lot of buzz lately around new social media networks focused on content curation. Pinterest, a virtual pinboard that lets you collect and post your favourite things on the web, is driving the most interest. But others, such as Buyosphere, an online shopping destination based on community recommendations, are gaining traction. To say […]

Content Curation

6 Things That Separate Good Content from Great Content – TopRank

If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi (@juntajoe) and his company the Content Marketing Institute (CMI). Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and […]

Marketing Hacks

Content Marketing Example

A good mini case study about content marketing. The main point is that it’s refreshing when a company’s goal is to solve problems and not just sell.  The author needed an oil change and started doing some research online.  He finally came across a company with a very informative website.  He found it useful, they […]

Email Marketing

Real Estate Newsletters

If you are in the business, you know how important it is to have a good real estate newsletter.  All sectors of the industry (appraisal, brokerages, development, net leasing, property management, marketing, investing, relocation services, corporate) need a good way to communicate with their audience. Newsletters are an amazing way to get your message out. […]

Email Marketing

Email Marketing

  Email Marketing Software Providers FlashIssue – A different way to get your message out CurationSoft – Enables content curation for bloggers and social media Lingospot – Algorithmic publishing platform for curators Curata – Content curation software LOUD3R – Real-time content discovery, curation & publishing OneSpot – Helps you recommend content for your audience Daylife – Cloud publishing platform Eqentia – New generation […]

Flashissue News & Tips

Content Marketing

Imagine that instead of pitching your products or services, you deliver information that makes your buyer more intelligent. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Content marketing will become increasingly important given the sheer amount of advertising and deluge of information that is present on […]

Email Marketing

Newsletter Service

So you have a business or service and want to keep your audience more in touch and connected with your content through a regular newsletter. You want this publication to be as great as your own work, however you already have priorities that you must devote your time and focus to; the answer to your […]

Content Curation

Is Content Curation the Future of Publishing?

This is a video from Noobprenuer where Murray Newlands interviews Echo Co-Founder and Strategic VP Chris Saad about content curation versus content creation. Takeaways 1. Social media, specifically the discussions about a specific topic aren’t as effective or prevalent as they should be 2. By switching from static publications to a stream of content that […]
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